Category Archives: Visual Merchandising


Case Studies
Triumph Merchandising

Merchandising, Visual Merchandising

Triumph, ein international tätiger Hersteller von Unterwäsche, beauftragte die CPM Germany  GmbH die Marken Visibility sowie die Abverkäufe durch bessere Produktpräsentation zu steigern. 

- Visual Merchandising Bestückung der Shop-in-Shops gemäß Kundenbriefing und Kunden CI

- Erhöhung der Marken Visibilty in den Stores sowie Erhöhung der Abverkäufe durch

   bessere Produktpräsentation

- Permanente Kontrolle der Zielvereinbarung

- Rekrutierung und Training der Visual Merchandiser

- Permanente Kontrolle der Zielvereinbarung

- Einsatz von 14 erfahrenen Visual Merchandisern

- Customer Relationship Management

- Detailliertes Reporting: Abgabe von Besuchs- und Orderstatus (speziell an Verkaufsleiter)

   sowie Vorher-Nachher-Bilder an Triumph

Visual Merchandiser: 14

Betreute Stores: 150

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Case Studies
Villeroy & Boch Merchandising

Merchandising, Visual Merchandising

Die Villeroy & Boch AG ist ein deutscher Hersteller von Keramikwaren und beauftragte die CPM Germany mit dem Besuch von ca. 1.000 bundesweit verteilter Fliesen-Fachgeschäften und Aussteller sowie der Anbringung von ca. 20.000 Muster-Boards pro Durchgang.

- Rekrutierung von Fliesenfachkräften mit Pünktlichkeit und Liebe zum Detail

- Retouren-Management

- Entsorgung der alten Ausstellungsstücke

- Betreuung der Kabinen-Systeme

- Detailliertes und tägliches Reporting

- Foto-Dokumentation der V&B Ausstellungsflächen

Anzahl Märkte: ca. 1.000

Anzahl Merchandiser: ø 27

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Case Studies
Speedo Merchandising

Merchandising, Visual Merchandising

Das weltweit führende Brand für Schwimmbekleidung Speedo®, begeistert  rund um das Leben in und außerhalb des Wassers, entwickelt revolutionäre neue Technologien, Designs und Innovationen. Speedo ist das meistverkaufte Brand für Schwimmbekleidung - mehr Olympisches Gold wurde mit Speedo gewonnen als in irgendeinem anderen Brand.

Speedo® beauftragte CPM Germany mit der Optimierung von Produktplatzierungen im Handel mit folgenden vereinbarten Kundenzielen:

- Neue Produktsortierungen

- Umgestaltung von Neuware (Ladenbau und Bügel, Kleidung, Mannequins, …)

- Umsetzung unterschiedlicher Speedo gebrandeter Rückwandsysteme

- Gewinnung von Ladenflächen und gute Produktsichtbarkeit

- Optimierung von Produktplatzierungen

- Saisonale Anpassungen

- Steigerung der Kundenzufriedenheit auf Basis einer regelmäßigen In-Store-Betreuung

- Regelmäßige POS – Erweiterung und Erneuerung

- Rekrutierung und Training der Visual Merchandiser

- Bereitstellung Besuchsterminierung und Lagerverfügbarkeiten (insbesondere für den Vertrieb)

- Besuchsgenaue Vorher- und Nachher-Bilddokumentation

- Marktbeobachtung und wertvolle Einblicke

- Reporting

Visual Merchandiser: 10

Stores in 2016: 52

Store Besuche wöchentlich / im 2 -3 Wochenrhythmus

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Case Studies
Mercedes-Benz

Merchandising, Visual Merchandising
The challenge

Mercedes-Benz contacted CPM Nederland looking for an outsourced sales agency with the goal to continuously improve the look and feel of their dealerships in the Netherlands. This included supporting the dealers by implementing and (re)place seasonally all their POS materials as per 2012 in and around the dealers. In addition to providing a team of merchandisers CPM was also responsible for the full coordination of this process and implementation.

Our Solution

We developed a dedicated and passionate team of Visual merchandisers including project coordination and support taking into consideration all necessary facilitating from Mercedes-Benz

CPM Responsibilities:

  • Performing the Visual merchandising activities in 3 rounds every year (spring, summer, autumn)
  • Collecting license plate information in-field
  • Merchandising activities:
    • (Re)placement of visual in-store merchandising;
    • (Re)placement of promotion displays;
    • (Re)placement of car information stands;

Results

  • 19 Events , 6850 Attendees & 2022 Enquires in 2017 as on 31st March.
  • 63 Events, 17117 Attendees & 5391 Enquires in 2016

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Case Studies
Vans

Merchandising, Visual Merchandising
The challenge

Since November 2016, we have been working together with VANS in the area of ​​visual merchandising throughout Europe. Visual merchandising finds its application at the POS (point of sales) – both in VANS owned shops as well as at shop-in-shop displays at large retailers or specialist stores.

Our task is to implement VANS’ European visual shop/shelf guidelines throughout Switzerland.

Our Solution
  • Dedicated Visual Merchandisers
  • Nationwide service
  • Retail: VANS Stores, Doodah

Results

  • Improved visibility of products and POS-Material
  • Shelf compliance, always according to international guidlines
  • Clarity and guidance for consumer in shop
  • Constant interaction with clients and consumers

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Coty

Merchandising, Visual Merchandising
The challenge

Before Coty became a CPM client CPM already had the full Sales & Merchandising responsibility for the Max Factor Brand through P&G. When Coty bought Max Factor (and other beauty brands from P&G) in 2015 COTY started to get to know CPM better. Our Sales Force, 8 dedicated sales merchandisers and 1 service merchandiser along with our field coach and account executive are responsible for merchandising not only the Max Factor but also for brands as Rimmel, Bourjois, Sally Hanssen and Miss Sporty in the Etos drug stores and delivers flexible tactical solutions for recurring Service Rounds within Kruidvat, Trekpleister and ETOS, a challenging 1800 stores to be covered in 4 weeks time in the Benelux.

Our Solution

On-going we designed a team of 8 Sales Merchandisers plus 1 service merchandiser for Etos being able to handle quick and adequate and secure availability in stores. Our Agile team ensures that the Etos store are executed with excellence as reliable support for COTY ‘s own sales force team. The merchandising activities are out of stock and unit control, replacement of visual in-store merchandising, shelf optimisation and sales support.

Besides the responsibility of merchandising in stores CPM manages the coordination and handling of returns, the reporting processes of each service around projects, merchandising 1800 stores in a timespan of 4 weeks working closely with COTY and the retailers and handling the critical path schedule to ensure we deliver on target.

Results

Started in 2010 with Max Factor we still deliver a successful dedicated team of merchandising specialists and project team, plus for the recurring service around the support team to cover the 1800 store for service merchandising in the Benelux with approx. 45 additional FTE (beauty segment) trained tactical employees.

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Case Studies
HTC

Merchandising, Visual Merchandising
The challenge

Ensuring product visibility at 2,440 Retail Outlets (1,861 GT + 579 MT) across India with a team of 39 Visual Merchandisers and 1 Team Manager.

Our Solution
  • Seasonal / Festive creative visual merchandising with cube boxes in GT + MT outlets as per space availability.
  • Provide a creative visual POSM to attract customer interest and drive sales.
  • Rotate stock to maximise best before end dates.
  • Close relationship with Visual Merchandising and Brand Ambassador.
  • Real time reporting & tracking.

Results

  • Increased brand visibility of HTC products.
  • Created consumer engagement with demo devices.
  • Increased sales of HTC products.
  • Improved relationship with retailler and merchandising team.

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