Case Studies
BMW Zurich Film Festival

Consumer Activation, Events and Promotions

The challenge

BMW (Schweiz) AG is a new main partner at the “ZFF” - Zurich Film Festival. CPM was delighted to be a part of this new partnership and provided events personnel to support this prestigious event. In this context, we offered a shuttle or test ride with the BMW i3 on the two ZFF weekends, not only for the stars but for all festival guests.

Our Solution
  • The event was over 6 days with 2 pick-up spots
  • We supplied 3 Hostesses/Hosts and 9 Drivers, the welcome desk and check-in

Results

  • Strengthened and Increased the brand awareness and image of the BMW i3
  • Improved the customer experience at the event

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